Air Jordan 1 Not For Resale – Red: A Sneaker Culture Game Changer
The Air Jordan 1 “Not For Resale – Red” is a special edition of Michael Jordan’s first signature shoe that was released in 2018. This edition features graphic messages across the shoe that encourage users to wear their pair. It was a tongue-in-cheek response to trends in sneaker culture, and its release made a significant impact in the industry. In this article, we will explore the Air Jordan 1 “Not For Resale – Red” and its impact on sneaker culture.
Introduction
The Air Jordan 1 “Not For Resale – Red” is a unique sneaker that was released in 2018. This special edition was created to encourage sneaker enthusiasts to wear their pair of Air Jordan 1s, rather than keep them as a collectible item. The design of the shoe was a response to the trend of people buying sneakers for resale purposes, rather than for their own personal use. The Air Jordan 1 “Not For Resale – Red” features graphic messages across the shoe, including “NOT FOR RESALE,” “NO PHOTOS,” “PLEASE CREASE,” and “WEAR ME” across the upper and midsole.
A Game Changer in Sneaker Culture
The release of the Air Jordan 1 “Not For Resale – Red” was a significant game changer in the sneaker culture. The shoe was a direct response to the reselling trend that was becoming increasingly popular in the sneaker community. The messages on the shoe encouraged people to wear their pair, rather than keeping them as a collectible item. This caused a shift in the sneaker community, where wearing a pair of sneakers became more important than keeping them pristine.
The Design of the Air Jordan 1 “Not For Resale – Red”
The design of the Air Jordan 1 “Not For Resale – Red” is unique and eye-catching. The shoe features a black, white, and red leather upper that is reminiscent of OG colorways of the legendary model. The graphic messages on the shoe are printed in white and black, making them stand out against the red background. The midsole of the shoe also features a unique message, “NO L’s,” which stands for “no losses” and is a reference to the culture of sneakerheads who compete to get their hands on the latest releases.
The Impact of the Air Jordan 1 “Not For Resale – Red”
The impact of the Air Jordan 1 “Not For Resale – Red” on the sneaker culture was significant. The release of this shoe caused a shift in the community, where wearing sneakers became more important than collecting them. The message of “WEAR ME” on the shoe encouraged people to wear their pair, rather than keep them as a collectible item. The Air Jordan 1 “Not For Resale – Red” also brought attention to the issue of reselling in the sneaker community, and sparked conversations about the true purpose of buying sneakers.
Inside the Air Jordan 1 “Not For Resale – Red”
Inside the Air Jordan 1 “Not For Resale – Red,” there are more messages printed on the insoles. These messages include “GENERAL RELEASE” and “PLEASE CREASE.” The message of “GENERAL RELEASE” is a nod to the fact that this shoe was widely available to the public, rather than being a limited edition release. The message of “PLEASE CREASE” is a tongue-in-cheek response to sneakerheads who prefer their sneakers to be creased, rather than pristine.
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